Target Audience

The target audience for our music video production will be that of the band, Paramore. The fan base for Paramore are predominantly American teenagers, however the band are becoming increasingly popular worldwide including the UK, often frequenting the play lists for mainstream radio stations such as BBC Radio One. Because of this expanding fan base and the nature of music videos, we feel we can target our production to a widespread audience and even create a larger fan base by capturing the attention of some who would not usually listen to this band or genre.

We will be predominantly targeting the 13-21 age group, both male and female, as this is an age group most susceptible to viewing our production and media area, and also who relate to the band, lyrics and songs.