Misery Business – The music video for Misery Business begins energetically, showing shots of the band, cutting quickly between angles and scenes. The location begins with the band in a room covered in scribbled “Riot!” writing over the walls, the name of the bands second album from which the song is from and the video is evidently trying to promote. The band are all wearing black and bright red/orange colours, a theme that they have established as a band mainly due to the lead singer’s vibrant hair colour. The editing matches the pace of the song, and focuses on the lead singer as she mimes along to the words.
The video swaps between the bands’ performance and a storyline of a stereotypical high school, with a “plastic” girl bullying other students. The setting of a high school and connected story is relevant to their majorital fan base of American teenagers as they will be able to relate to the video.
The video features the frequent use of vibrant colours throughout, emphasising the upbeat quality of the song.
The plot of the video draws to a close as the band confront the high school girl and ruin her appearance by smudging her make-up etc. This is a noticeable reference to the song’s lyrics involving taking an assumingly similar girl away from her aloof and unkind behaviour and enjoying it: “it was never my intention to brag / to steal it all away from you now / but god it feels so good”.
Hallelujah – Hallelujah opens showing a scrapbook featuring (similarly to Misery Business) the now trademark black and orange scribble writing on their Riot! album, with the words “Paramore” and “riot!”, so the audience is immediately aware of what to expect from the video and who it’s by.
The video goes through the scrapbook, as the camera “zooms in” and pans through picture to picture, each featuring a video clip of live shows and the band backstage. The live shows are of the band playing the song Hallelujah, and are in sync with the music.
Throughout, the scratchy “Riot!” font is featured, with lyrics from the song.
The video appears to represent the band’s rise to fame, focusing on the themes (Riot!, scratchy font, red and black) that have been established in connected with the band on their journey.
Ignorance – The music video for ignorance focuses on the band, as has been the case for Misery Business and Hallelujah. The Riot! font that was prominent in these videos, however, is not present in this video as this single is from their new album, and evidently this theme was not to be continued. However, Hayley Williams still has her trademark orange hair colour.
The video shows the band in a cramped, dark room, playing and singing along to the song. All dressed in black, the only colour and light is Hayley’s hair and a light bulb she swings around with. The song lyrics are directed by Hayley towards her band mates, and the light bulb therefore could be representative of bringing to light what band life is really like as she illuminates each member in turn. The confined space in which it is filmed match the lyric’s emotions of feeling trapped or claustrophobic within the band.
AS ever, the editing pace is energetic in conjunction with the song tempo, with quick jump cuts between shots and angles, as well as alarming flashing lights. Throughout the video, as again with their other videos, the focus is on the lead singer and female of the band.
It is apparent that the recurring theme to Paramore music videos is a main focus on the band themselves – something we are unable to do. However it is also shown that each song has a relatively predictable video accompanying it, relating to the lyrics and pace of each song effectively. For our production we can focus on the story of the lyrics and retain similar editing styles and techniques of the existing videos, as well as unconventional ideas such as the scrapbook in Hallelujah.
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