Tuesday, 15 September 2009

Challenging Real Products

From existing music videos we can see that the forms and conventions used within them vary greatly. Therefore by challenging one aspect of a particular video we will unavoidably conform to that of another.

We will be challenging the conventions of Paramore’s existing music videos, as our production will not feature the band themselves. However, we will mirror the song’s lyrics in our story – a form that is evident to some extent in all their videos.

Gaining inspiration from music videos including Oren Lavie’s Her Morning Elegance and Paramore’s Hallelujah, we will use our own artwork throughout the video as well as stop-motion techniques and the use of a scrapbook to bring our story to an end.

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