Marketing

As part of a promotion package, music companies include CD covers for singles and albums. Even digitally released tracks often have artwork to accompany them. I will be creating a CD cover for a track as well as a music video, and have researched existing products.


As an example I researched Duffy's album and single covers. Evidently a theme has been established in the marketing to match and maintain her 60s-style appearance a vocals. The 'Duffy' signature has been included on all covers as well as a black and white image of her to ensure the audience easily recognises the CD to be hers. The same font is also used on singles covers to maintain easy recognition.










These covers echo the style of Duffy's videos, emphasising the way music is presented as an easily accessible and recognisable package. The 60s/modern style of Duffy's appearance and vocals in maintained through the CD covers and also her videos, such as Mercy and Stepping Stone (shown below).

Duffy - Stepping Stone [Official Video]