When designing the digipak, we considered how we could make it relevant to our music video and the song itself whilst maintaining conventions that have already been established in the band's previous releases. We decided to use an image of the scrapbook cover used as a main feature in our music video, an alter the colour schemes to reference the style of previous CD designs. We created a sepia tone to maintain the subdued colour palette of their album "brand new eyes" from which this single is from, and digitally altered the image so the yellow/orange colouring is visible. The font used is the same type and placement as the band traditionally uses on all CD releases. The back cover features an open page of the aforementioned scrapbook, with a polaroid image of a palace. This references the song context as well as our music video, whilst providing a space to place the necessary text. The same colour effects were used as the front, and a barcode and their record label logo was included to imitate authenticity.
The inlays of the digipak are a plain burnt orange colour, chosen to contrast with the subdued out covers and also to reference the inlay of previos single examples such as "ignorance", shown below:
As with this example, our design features the credits on the inside sleeve. The CD/DVD disc design features another polaroid image from our music video with a prominent heart visible. The colours and relevance are congruent with the other aspects of our production, as well as fitting in with the band's theme and the song's context.
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